One of the easiest ways to ensure job security is to become an expert in your
field. It is also a great way to build credibility for your organization. In fact, the
term “expert” carries a tremendous amount of authority, trust, and credibility—the
things that reduce the risk of people not buying what you have to sell—and goes a
long way in ensuring your job security.
Here are 3 steps to help position you and/or your business as the go-to expert from
your friends at Dale Carnegie Training of Central Ohio:
1. Focus On A Niche — Instead of trying to sell or market yourself to everyone, you are better off narrowing down your focus to specific industries or job functions. Doing so will help you develop certain skills, buzzwords, and contacts. It will also
position you as the resident expert. Find your niche and you will eliminate any sales obstacles or job issues.
2. Write About Your Industry Expertise — After reaffirming your niche, you need
to begin the process of writing about your area of expertise. You could write weekly
e-tips, newsletters, books, articles, training manuals, new processes, and techniques;
your options are endless. You can even create your own website and design it as
a way for people to access your information. If you can, write about things that
teach people about your expertise and what you do. Once you start sharing your
knowledge and experience or marketing yourself on a proactive basis, you will
become recognized as an expert in an industry or within your organization — even
if you have never had any formal education in it. However, there are times when
certification or specific training is needed to truly be considered as an expert.
3. Become A Speaker Or Presenter As Often As You Can — If you are proactive
in networking and publishing articles, you will find that people will ask you to
speak at conferences, chamber meetings, and industry associations, or even make
presentations within your own organization. Sure, most of us get nervous about
speaking in front of a group, but keep this in mind: You will gain instant trust and
credibility when you do it.
Start today by thinking of niches in which you could become an expert. After that,
write down ways you can network, including association meetings or trade shows,
as well as targets of opportunities. The key here is building up a database of names
and e-mail addresses. After you build this database, start the process of reaching
out to people with e-mails and direct mail campaigns, just make sure the content is
relevant to whomever you are targeting.
Photo credit: Stuart Miles