A normal function of doing business is to listen to presenters provide information ranging from status reports, to procedural guidelines, to policy changes. And for those of us who give presentations, it’s likely that the majority of the presentations that we give fall into this category, in one way or another.
Some individuals are very competent in giving clear presentations to inform. Audience members leave the presentation with a clear understanding of the message, the desired end result, and key points that they need to remember. On the other hand, many presentations to inform are disorganized and hard to follow, leaving the audience with only a vague idea of the point of the presentation.
Successful presentations should have a clear message, an engaged audience, and all relevant points should be covered. Here are some tips for accomplishing that from your friends at Dale Carnegie Training:
Opening: Statement of Topic
The opening statement should be brief and clear, leaving no question in the listeners’ minds as to the topic of the presentation. This is especially true when the presentation is part of a longer series of presentations, such as a staff meeting or full-day training.
State Key Message: Desired End Result
This statement should give the audience a clear picture of the main message of your presentation. It is simple, direct, and tells the audience where you are going with this information. It should answer the question in your audience’s mind: “Why should I listen to this presentation?”
Key Points and Results
These points should be stated in straightforward language and clearly express the result of taking the recommended action. In general, the fewer words, the better when stating key points and results.
Closing: Restate Key Message and Desired End Result
To emphasize the key message of your presentation to inform, summarize by restating the key message or the desired end result of your presentation. This leaves your listeners with a message that they will remember long after the presentation.
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