Don’t Ignore Existing Customers When Looking to Increase Sales

November 2, 2013

ID-100175201Your database of customers is an excellent way to increase your sales — either by cross-selling other products and services to them or getting them to recommend your business to someone they know. To help strengthen your sales, your friends at Dale Carnegie Training of Central Ohio have listed below three quick tips your business can benefit by:

1. Maintain consistent communication — Consistent communication through marketing is something done through a series of educational e-mail tips, monthly letters, postcards and newsletters. It builds trust, credibility and brand recognition. Far too many businesses confuse marketing as constant selling, but you cannot sell all the time or your audience will not read your marketing campaigns. Ultimately, you want your business to be your client’s companion, providing supportive and useful information on a regular basis.

2. Maintain customer service standards — Great customer service means going the distance for your customers. By putting them first, you will find that they will be far more likely to recommend you to someone they know.

3. Know your customers’ wants and needs — You can profoundly deepen your business’s customer loyalty by putting time and energy into learning their wants, wishes, values and priorities. This research can go a long way to helping make your customer’s experience with your organization feel truly unique, which is something they won’t forget.

When it comes to sales and marketing, it is easy to focus solely on your database of prospects. And while the value of a new customer coming on board is immeasurable, your existing customer base should never be overlooked. By heeding the tips listed above, you will not only create stronger customer loyalty, but also a new stream of revenue to your business.

This article has been brought to you by the good folks at Dale Carnegie Training of Central Ohio. We would love to connect with you on Facebook and Twitter. Also look for us on YouTube, LinkedIn and Pinterest!

Photo credit: Miles

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