Tips for Making a Personal Connection with Potential Clients

January 24, 2014

ID-10028283-1A connection is a link that brings two people together. It’s the result of an action you take to initiate or continue a conversation with someone. While today’s trend in online marketing dictates that you can communicate one-on-one with your market, making an emotional connection that leads to a solid relationship is best achieved through personal interaction.

Here are five easy ways to make a connection with someone from your friends at Dale Carnegie Training of Central Ohio:

1) Find something in common — It could be in the business arena, such as a trade group you belong to, or on a personal level, such as the place you grew up. The point is that anything in common will create a connection that says, “We’re not that different from one another,” which is the first step toward trust.

2) Uncover their interests and needs — Let the other person do most of the talking. Find out what interests the person by asking a question, then listen to their answer. Take note of points in the conversation when they become more engaged. That information will help you connect.

3) Give before you get — Don’t just ask the person for their business card. First, offer them an idea, a resource, or a referral. Give them a taste of what it’s like to work with you.

4) Ask for what you need — Conversely, be prepared to share your own needs with those you meet, so they can offer some assistance to you. This will help to prevent the conversation from becoming a one-sided affair.

5) Accept graciously — When someone offers you some advice, an idea or a resource, whether you need it or not, whether you asked for it or not, try to accept it. It will mean a lot to them, and will facilitate a connection between the two of you.

This article has been brought to you by the good folks at Dale Carnegie Training of Central Ohio. We would love to connect with you on Facebook and Twitter. Also look for us on YouTube, LinkedIn and Pinterest!

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