Sales Effectiveness

Two Tactics to Improve Customer Engagement Levels

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January 16, 2018
Two Tactics to Improve Customer Engagement Levels

Customer engagement encompasses all of the experiences and touchpoints a customer has with an organization’s products, services and employees. Forbes recently published its latest list of the top 50 Most Engaged Companies. These organizations offer consistent experiences, perform customer data analyses and design their teams in a matter that enables employees to prioritize the customer. Think about...
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Four Reasons to Use Testimonials in Sales

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November 27, 2017
Four Reasons to Use Testimonials in Sales

Today, 92% of consumers incorporate product and service reviews into their online purchase decision1. Positive reviews are a critical component of an organization’s branding and marketing strategies because they instill trust and loyalty. Since third party reviews are so very effective, it’s difficult to imagine why many sales people don’t leverage them when selling their...
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Negotiations—Four Steps for Smooth Selling

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February 24, 2017
Negotiations—Four Steps for Smooth Selling

Whenever stakes are high—as with negotiating, fear and anxiety tend to dominant our minds.  Instead of fearing negotiations, approach them with the same process and perspectives as those who have mastered the art of the deal.  Here is how. Define a win-win strategy.  Sales professionals sometimes refer to an upcoming pitch as, ‘Going in...
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Three Stellar Service Steps from Sailing the Seas

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July 15, 2016
Three Stellar Service Steps from Sailing the Seas

Despite dozens of deranged cruise ship stories—from crashing into a giant rock to dozens of onboard illnesses, millions of Americans continue to cruise.  In fact, the number of passengers carried by the cruise industry has grown year-on-year and is expected to exceed 24 million in 2018.  If you’ve cruised before, you most likely have experienced...
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Three Secrets to Achieving Success in Sales

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March 6, 2015
Three Secrets to Achieving Success in Sales

Is there a secret to success? Yes, according to a recent Inc. article which explores the findings of several studies revealing how to achieve more success in life. While the principles could be applied to any aspect of a person’s life, this post focuses on how to achieve more success in sales. 1.     Keep...
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Sales Strategies To Win The Battle (and the War)

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January 7, 2015
Sales Strategies To Win The Battle (and the War)

Any good salesperson knows that winning a sale is not a one hit wonder. There are rounds of conversations, relationship building and negotiation along the way. Sometimes, it can seem almost impossible, if not exhausting, to get the desired end result.  Sherrie Campbell seems to understand the challenge of securing that next sale, and...
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5 Tips For Getting Clients Committed to a Project

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July 6, 2014
5 Tips For Getting Clients Committed to a Project

There are all different types of clients in the business world. Some know exactly what they want and how they want it, while others do not. As a result, clients like the latter ones tend to struggle when making buying decisions or committing to the direction of a new or existing project. On one...
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6 Strategies for Sales Growth

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June 21, 2014
6 Strategies for Sales Growth

Across Central Ohio, the best salespeople have a defined plan of action each and every day. There has to be a process in every sales situation here. Respectable salespeople know that there is a clear and defined “road” that needs to be followed. In fact, professionals build success in a consistent way by having...
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Networking Tips to Promote Yourself and Your Company

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May 26, 2014
Networking Tips to Promote Yourself and Your Company

In a time where organizations are running leaner, individuals from all ranks must maximize their value, create mutually beneficial partnerships, sell their organizations’ benefits, and increase business connections. Attending networking events provide a great means to accomplish these things and it comes at a low cost. Here are some ways that you can maximize...
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Tips for Making a Personal Connection with Potential Clients

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January 24, 2014
Tips for Making a Personal Connection with Potential Clients

A connection is a link that brings two people together. It’s the result of an action you take to initiate or continue a conversation with someone. While today’s trend in online marketing dictates that you can communicate one-on-one with your market, making an emotional connection that leads to a solid relationship is best achieved...
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