Sales Effectiveness

Use a Positive Attitude to Build Relationships and Sales

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January 11, 2014
Use a Positive Attitude to Build Relationships and Sales

Sales guru Jeffrey Gitomer says, “All things being equal, people want to do business with their friends.” The key to winning friends and building relationships is extremely basic: become a friendlier person. And while the ways that you can become a friendlier person are easy to understand, it takes a concerted effort to actually...
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How to Get Better Results from Word-of-Mouth Marketing

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December 16, 2013
How to Get Better Results from Word-of-Mouth Marketing

It’s never been more important to pay attention to word-of-mouth advertising than it is in this age of social proof and social networking. A full 80% of us make our buying decisions based on personal recommendations—whether it involves books, classes, movies, financial advisors, new cars, health practitioners, veterinarians, or thousands of other classifications that...
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The Holiday Challenge for Small Business

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December 13, 2013
The Holiday Challenge for Small Business

Small businesses across Central Ohio are working hard this holiday season in direct competition with the big box and big website e-stores as we head into 2014. There are challenges for leadership and an enormous amount of opportunity to create success. If the small company is a sales business, serving people at the local...
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Don’t Ignore Existing Customers When Looking to Increase Sales

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November 2, 2013
Don’t Ignore Existing Customers When Looking to Increase Sales

Your database of customers is an excellent way to increase your sales — either by cross-selling other products and services to them or getting them to recommend your business to someone they know. To help strengthen your sales, your friends at Dale Carnegie Training of Central Ohio have listed below three quick tips your...
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What Makes a Good Salesperson?

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September 1, 2013
What Makes a Good Salesperson?

Sales drive every aspect of our economy here in Columbus. There is a always a multitude of leaders and managers who wish they had the best sales team in their respective industries. We all know good salespeople are very hard to find. Once good people are on a good team, it is tough to...
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8 Factors that Make a Difference in Sales

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January 31, 2013
8 Factors that Make a Difference in Sales

Across every sales force here in Central Ohio, the best salespeople always seem to stay the best. Week after week and month after month, these sales pros get the job done. As new salespeople get into the business, they are often amazed at the results turned in by these skilled individuals. What makes these...
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3 Ways to Build the Sales Relationship

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December 15, 2012
3 Ways to Build the Sales Relationship

Central Ohio is hopping with the Holiday Season as presents, large and small, are brought home and carefully wrapped and placed under the Christmas Tree. For salespeople around Columbus, it is a great opportunity to focus on understanding the needs of the holiday shoppers and making sure they have a great experience. Trust in...
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5 Ways to Improve Your Business Listening

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November 29, 2012
5 Ways to Improve Your Business Listening

Every sales professional here in Central Ohio carries an array of skills that help support their careers. For example, many salespeople are great closers. Some are excellent at fact finding. Most can build rapport with anyone. But the common ingredient for success in virtually every single pro has to be good listening. The single...
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5 Sales Ingredients to C.L.O.S.E. the Deal

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October 12, 2012
5 Sales Ingredients to C.L.O.S.E. the Deal

Salespeople across Central Ohio have to handle a variety of sales objections. Objections are part of the sales business and giving your customers a great experience helps to manage that. No professional likes to hear a client say no, but it is part of the sales process. Utilizing the advice of How to Win...
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The Sales Career: Fast and Full of Change

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August 27, 2012
The Sales Career:  Fast and Full of Change

The sales career is one that is fast and full of change. And because of that fact, many in the profession simply do not make it. It can become becomes another career “do over” for some who just are trying sales; for some individuals, they can leave the business and start over in a new career....
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