How to Get Better Results from Word-of-Mouth Marketing

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December 16, 2013
How to Get Better Results from Word-of-Mouth Marketing

It’s never been more important to pay attention to word-of-mouth advertising than it is in this age of social proof and social networking. A full 80% of us make our buying decisions based on personal recommendations—whether it involves books, classes, movies, financial advisors, new cars, health practitioners, veterinarians, or thousands of other classifications that...
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The Holiday Challenge for Small Business

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December 13, 2013
The Holiday Challenge for Small Business

Small businesses across Central Ohio are working hard this holiday season in direct competition with the big box and big website e-stores as we head into 2014. There are challenges for leadership and an enormous amount of opportunity to create success. If the small company is a sales business, serving people at the local...
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Sales is a Dynamic Process!

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December 6, 2013
Sales is a Dynamic Process!

Selling is a truly dynamic process here in Columbus. It is full of wins and losses, good and bad, and successes and failures. But it is all about the ability to bounce back from an unreturned call or lost sale and be back in the saddle again. Here in our part of Ohio, we...
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3 Areas of Sales Success

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November 24, 2013

As we head into 2014, big changes are gearing up for the New Year. The markets are climbing in...
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Facilitation, the Heart of Employee Engagement

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November 21, 2013

Back in early 1980’s, when America and Central Ohio were in the midst of yet another recession across the...
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Use Your Creativity to Build Wealth

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November 11, 2013

There are three main reasons why creativity is important in building wealth. First, solving problems and making decisions are...
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Don’t Ignore Existing Customers When Looking to Increase Sales

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November 2, 2013

Your database of customers is an excellent way to increase your sales — either by cross-selling other products and...
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